Search engine optimization, or SEO, tends to be one of the most misunderstood – and misrepresented – subjects in the world of online marketing. What it means is making your website look better to search engines like Google, Bing, Yahoo, etc., so that your site will be listed whenever people type in a particular subject
Read MoreThis is a question that has undoubtedly crossed the mind of every business owner. You can’t just build it and forget about it, not if you want results. First, you have to define your success. Then you’ll know what results to work for. Success may mean increasing your traffic. Or getting more people to sign
Read MoreDo you need more people visiting your website? Article marketing is an excellent way to bring in more of the right kind of visitors. Here are some tips to make sure your articles are as effective as possible: First, pick the right topic. It should be something useful or interesting to your target market, but
Read MoreThe last few issues of my newsletter (sign up for it to the right) have been about SEO – search engine optimization methods for getting higher page rank, more traffic and better search engine results. One of the best ways to measure the impact of your efforts is to keep a close eye on your website’s
Read MoreDo you keep up with yourself online? Do you know how? There are good reasons to monitor your internet presence. Build up your “news” or press section Connect with your audience in their favorite places Fix problems or counter negative issues quickly Collect testimonials There are several bookmarking and collection sites that will help you do
Read MorePost #11 in the 30 days of blogging project is about blogging goals.This is a simple one for me. The goal for Nessa’s Notes is to support my main website Vanessa’s Desk. My business is all about removing the confusion and frustrations involved in setting up and marketing a small business; letting folks know they
Read MoreI got the line “PR’s Do Work” from a client who is also a dear friend. This is the caption she used to share her success when she was featured in a newspaper article.About three weeks ago I got a call from a reporter for one of the local TV stations. She wanted to do
Read MoreRyze is my favorite networking site. Yes, everyone is crazy about Twitter, and I do enjoy and profit from it. I also use LinkedIn, Biznik, Black Planet and Front Porch Folks, as well as several others from time to time. Recently I heard a Ryze forum leader comment that she wondered why anyone is still
Read MoreMy favorite client is a lovely, spunky and confident woman. She is established in her business; she knows what she wants and what she needs. She has decided what she will and can do, and she gets help (that would be me) with everything else.Every business owner should have a “favorite” customer. No, not so
Read MoreI admit that I often think of my business in a simple way. I believe that it’s better to keep most things simple and uncomplicated. Less complexity = less chance for chaos and confusion. And much less chance for hurt feelings and missed opportunities. So I sometimes have trouble understanding why most big buginesses (and
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