Newsletters and Email Marketing


The money is in the list.   Your list is your biggest asset.

You’ve heard these phrases before, but what do they really mean?

It’s all about the process of turning a stranger into a customer.

The first step is to grab their attention – and their curiosity. Let them know that you understand their need, and offer a sample of your solution. This is how you get prospects to sign up; it’s how you grow your list.

Of course, just because a visitor signs up for your newsletter doesn’t mean they’ll become a customer right away. Studies have shown that prospects need to hear your message at least seven times before they respond. They have to know and trust you.

That’s where your newsletter comes in.

An effective newsletter (or Ezine as they’re sometimes called) allows you to communicate and build trust with your prospects. You educate them about your service, provide them with helpful tips and info, and let them get to know you. It’s a very powerful tool.

The Communications Package


2 issues per month
Minimum 3 month commitment
More issues can be added for an additional fee.

  • Sold through my partner The KNO Group
  • Each issue includes a feature article on topic relevant to your industry and customers
  • Customized template design and header graphic to match the style of your website
  • The perfect way to maintain positive contact with your list
  • Monthly price of $300 includes initial list set up

Need help building your list? Looking for the perfect incentive to get folks to sign up? The Vanessa’s Desk list building service can create e-books and other give aways that will make your prospects glad to sign up.