Small business success depends on satisfied customers. When people feel good about dealing with your company, they’ll tell their friends and they will come back for more. So your job is not only to give good value but also to provide a good experience. Customer service is such a lost art these days that anything
I got a letter last week from a company I’ve done business with for 9 years. It annoyed me so much that I have decided to switch to a different service as soon as I possibly can – even though it will cost extra money and be a major inconvenience. I had considered this move
No matter what type of business you’re in, the one thing that every artist and entrepreneur always needs is a steady stream of interested prospects and customers. There’s no way to avoid the numbers game if you want to your business to grow, or even to keep a steady pace. You must have a certain
You can’t deny that mood influences behavior. When you feel like doing an activity, you’ll usually do a better job and enjoy it more. If you don’t feel like it, you may still do it if you absolutely have to, but you will probably do only the minimum that’s required and there will be no
You need to be heard. Whether you’re a musician or a writer, an entrepreneur or an employee, a parent or a student: Everybody wants their ideas to be recognized and acknowledged by someone. For many of us, being heard makes all the difference in reaching our dreams. So the question is, how do you get your audience to
Are you an independent type who doesn’t care what anybody thinks? Or do you tend to be overly conscious of your image? In business, other people’s perceptions do matter. What do people think when they look at your business? What type of impression are you making? They say you never get a second chance to
(This is a guest post by copywriter Tyjuana Wilson. Tyjuana Wilson is “The Communications Department” for small business owners throughout the world. Too busy to write compelling content for your website, blog or social network platform? Contact Ty for a quote. No obligation. (704) 750-1699 or info@tyjuana-wilson.com) We all can give at least one example of poor
Love is big business. At no time is that more evident than around Valentine’s day. This time of year you’ll see the signs everywhere. Candy makers, flower shops and jewelry store ads all try to convince you that buying these products is the best way to show your love. Do you use Valentine’s Day (or
Who are your customers, and what’s their problem? This is the very first question that has to be answered when it comes to planning and marketing your business. It’s also the last question. And many of the ones in between. Many business owners believe, and behave as if the product or service is the most