Home may be where the heart is but when it comes to business websites, you need information, not sentiment. People click links because they want to know more about the site or subject of the link. Every link will give you the address of the website, and it should also tell you the name and
When it comes to a small business website plan, most people get the order wrong. Often, a person will have an idea for a business and decide the first thing they need to do is have a website built. It’s not. Or they may be pursuing a project, having some success and getting plenty of
It’s human nature to wait until we’re “ready” or things are “right”, but you can miss a lot of opportunities that way – especially when a deal as good as this one comes along! Why would anybody pass up the chance to get a free professional website with a promotion plan customized for your business? This
Whenever I’m surfing the internet, even when I’m searching for specific information, the website creator and marketer part of me can rarely resist sweeping a professional eye over the sites I visit. Some of the things I find make me cringe… There was a time when I’d write notes to webmasters pointing things out and
You’ve worked hard to bring visitors to your website. Today let’s look at a few things your website needs to keep your visitors engaged and coming back. Web surfers are notoriously impatient; you only have a few seconds to grab a visitor’s attention and assure them that your site does have what they’re looking for.
Are you an independent type who doesn’t care what anybody thinks? Or do you tend to be overly conscious of your image? In business, other people’s perceptions do matter. What do people think when they look at your business? What type of impression are you making? They say you never get a second chance to
Increase the chances of website success by taking the right steps both before and after building your site. Before Decide on the main goal for your site. Do you want to inform, qualify prospects, display your work, get newsletter signups, sell products, etc. Know exactly who your audience is. Your message will not be clear
The first and most important thing you need to do for your website and your business is to ask yourself a question: Who? Getting clear about who you’re talking to is the most important factor in the success of your website. So define your market and tighten your niche. It doesn’t matter how great your product
When you have a business blog, good ideas tend to come in groups. And then sometimes you have spells where they don’t come at all. The problem is you need to post regularly. So here’s a tip: Use an editorial calendar. Have a set series of topics to write about on regular days – for
SEO is about getting your site to rank high for certain keywords and phrases, so the words you choose make all the difference. None of the tips and tactics you’re learning will make a bit of difference if you aren’t using the right search terms. The first step is to determine the subject of your