“Networking” is the business buzzword these days.
So many folks want and try to do it, even when they aren’t quite sure what it is or how to do it. It comes very naturally for some, and others have to work at it dilligently. This should be no surprise – all of life’s talents and activities are like that. No one is good at everything.
Now I am by no means an expert when it comes to social skills – business networking included. But I am good with my relationships. Few they may be but quality has always been better than quantity. And relationships are the point and purpose of networking.
In my personal life, this means I’m fiercely loyal, loving and protective. (I am a Leo after all.) In my business, it means I make an effort to get to know my clients as people and not just as accounts.
Of course not every relationship has to turn into a close friendship. (That’s just a bonus.) But relationship marketing means just that – FORM RELATIONSHIPS.
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