There’s an old saying which claims that if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. If you think about this then you have to ask yourself if you’re satisfied with what you have, or do you want something different?
Some people would say that they are satisfied with their lives. Many would say they aren’t, but that’s ok; knowing what you don’t want is a good starting place.
A lot of business owners would answer that they do like what they have; they just want more of it. That’s a good place to be. Why? Because it means you already know some of the things you can do to get more of what you want.
Doing What You Know
One problem that many solo business owners have is inconsistent results. Sales will be good for a period of time, then there will be a while when there’s little or no work.
It may seem that these switches happen randomly. And there’s no doubt that economic conditions, business trends and other outside factors can and do affect the bottom line to an extent.
But many times your results are due to things you’ve done, either recently or possibly a long time ago. That’s the thing with social media and most other forms of free or low cost marketing; it can take a while to see the results and too many folks stop because it doesn’t happen right away.
Consistency is key. If you’re doing the right thing, you’ve got to keep at it. Do it when business is slow to speed things up. Do it when business is good to avoid the slow times.
Doing Something New
Of course, sometimes business might be slow because you aren’t doing the right things. Or maybe you’re doing the same thing that everyone else is doing, the same way they’re doing it.
This doesn’t mean that you shouldn’t use proven techniques just because most other businesses are using them; it’s just that you’ve got to be a bit different if you want to get noticed. Read over your business plan and think about your USP. As the expression goes, think out of the box.
If you want something different, you must dare to be different. Find something unusual that you can connect to your business and make it your trademark. Check out this blog post for a couple of examples.
Get the results you need. There are resources available if you need help. Contact me today and we’ll find them.