Dare to be different. Think out of the box. My latest newsletter was all about doing new things. You can read it here, and don’t forget to sign up for your subscription.
Good advice when you’re struggling to bring in more business.
Find something unusual that you can connect to your business and make it your trademark. It doesn’t have to be a big thing, just something memorable that you can connect to your core business. Something that will make people laugh, or think, or something that just makes folks say “hmmmm”.
Whatever you choose to use, it just has to be something that will make folks remember you.
Here are a few examples I’ve seen here and there on the net:
- A commedienne named Rosalind who signs her written jokes and online posts <Rated *R>
- A programmer who always talks about his love for Pop-Tarts
- A computer technician (and fellow Trekkie) who mimics Scottie
- A gift basket seller who dresses in costumes to fit the theme of her baskets
It doesn’t have to be big, it just has to be uniquely you!