Love is big business. At no time is that more evident than around Valentine’s day. This time of year you’ll see the signs everywhere. Candy makers, flower shops and jewelry store ads all try to convince you that buying these products is the best way to show your love.
Do you use Valentine’s Day (or other holidays) to market your business? You might think love and romance are only for certain types of businesses. Finding and using romantic images is easy and obvious for wedding planners, florists or jewelers.
But what about regular, un-glamorous everyday operations? Believe it or not, there are ways that any business can add romance. And it’s not by flirting with customers or doing inappropriate things.
Romance In Business
Romantic flirting is all about getting someone’s attention and making them feel special so they’ll give you their number, spend time together or say yes to the date. It’s fun and playful and it’s about two people making a connection.
But isn’t that also what you want for your business? You “woo” your target market to capture their attention so that you can form a relationship, and eventually make the sale.
Of course romancing a customer isn’t quite the same since you have a different goal and use different methods.
Loving The Customer
Romancing your customers is really just another way of saying that you should strive to always give top-notch customer service. This is the one thing that any business owner can do. It doesn’t matter what your product is, it doesn’t matter how big or small your company is, and you don’t need a big budget increase to make it happen.
Simply think of the way you’d like to be treated when shopping or conducting business, and treat your own customers that way. Do this when things are going well, and especially when something goes wrong.
There are many ways to make someone feel special. Tell me some of your favorites.
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